Zomato, the popular food delivery aggregator, recently introduced Zomato Food Trends, an openly accessible data analysis platform that offers valuable insights into the eating preferences of people in India. By meticulously examining vast amounts of transactional data from numerous locations across the country, Zomato Food Trends (ZFT) has uncovered fascinating revelations about the culinary choices favored by Indians. For instance, while biryani has undisputedly held the title of the most frequently ordered dish on both Zomato and Swiggy for over five years, did you know that the city of Delhi orders just as much dosa as it does chole bhature? Moreover, it may surprise you to learn that North Indian cuisine stands out as the overwhelmingly preferred choice on Zomato, surpassing other cuisines by a significant margin.
Additionally, an interesting discovery reveals that Mumbai possesses a notable affinity for sweets, with the city ordering desserts at a rate 1.6 times higher than the national average. In a surprising revelation, the suburb of Andheri within Mumbai contributes dessert orders equivalent to the entirety of the Island city of Mumbai. Astonishingly, Andheri alone accounts for a substantial 20% of the dessert orders placed within the city.
Jefferies India Pvt Limited, a business services firm, meticulously analyzed the wealth of insights provided by Zomato Food Trends and compiled them into a comprehensive report. Within this report, they highlighted the three most noteworthy observations regarding the ordering preferences of Indians, which are as follows:
North Indian is the most popular cuisine on Zomato
Zomato’s volume share reveals that North Indian cuisine accounts for a significant portion of 25.6%. Following closely behind is Biryani at 12%, indicating a substantial gap between the top two most popular cuisines on Zomato.
Intriguingly, despite the diverse range of cuisines and dishes offered to Zomato customers, data reveals that the top 7 cuisines encompass a significant majority of orders, amounting to 83%. These include popular options such as pizza, burgers, North Indian, South Indian, desserts, Bengali, and shawarma, highlighting their prominent position in customers’ preferences.
According to Zomato, the seven cuisines that receive the highest number of orders are as follows: North Indian, Biryani, Asian (Oriental), Pizza, South Indian, Desserts, and Burgers.
Most cuisines have an average price point of less than INR 250
According to the Jefferies compilation, the average price point per dish in most cuisines is significantly below INR 250. For instance, the average cost of a north Indian dish is INR 169, while a south Indian dish typically amounts to INR 109. Comparatively, the average price of a pizza is slightly higher at INR 220.
The data further indicates that a mere 8.35% of pizzas are sold at prices exceeding INR 500.
Among the seven most popular cuisines, Biryani stands out with the highest price point, averaging at INR 248 per dish.
Top 8 cities account for more than 55% of orders
According to ZFT, approximately 56% of order volumes are attributed to the top eight cities in India. These cities include Delhi-NCR, Bengaluru, Mumbai, Hyderabad, Chennai, Pune, Kolkata, and Ahmedabad.
Zomato’s market presence in Delhi-NCR surpasses that of Mumbai by more than 50%. This indicates Zomato’s dominant market share in Delhi, while Swiggy takes the lead in Mumbai.