Zomato, in collaboration with Sociowash, an integrated advertising agency, has launched an influencer video-led campaign for the ongoing Zomato Gold Dining Carnival.
The campaign launched on April 22nd with a focus on saving seats. It sought to address customer pain points such as long queues, high dining bills, and seat availability. The campaign prominently featured top actors and influencers from the industry.
Zomato’s creative team came up with individualized stories for each actor and influencer, allowing them to communicate the campaign message in their own unique styles. The company specifically mentioned personalizing Mithila’s popular “The Cup Song” to add an extra touch of customization.
Commenting on the campaign, Sidhant Mago, Creative Head, Zomato, said, “This campaign generated an incredible buzz, with actors and influencers spreading the word about booking seats for the event. The idea was to create content that looked organic and fun.”
Sociowash, with its proficiency in influencer marketing, played a crucial role in assisting the campaign’s production. They effectively utilized the distinctive features, locations, and target audiences of actors and influencers like Jim Sarbh, Mallika Dua, Gagan Arora, Mithila Palkar, Ankush Bahuguna, Danish Sait, and Ahliya to create captivating content.
Raghav Bagai, Co-founder at Sociowash, said, “Associating with Zomato and its creative team on this campaign has been an extremely fruitful experience. This association helped create a tongue-in-cheek campaign that showcases the platform in a fresh and unique style. Zomato’s trust in the process equipped us to take a full swing and tickle the hearts of the viewers through captivating yet quirky storytelling style of execution.”