Zen Diamond, a Turkey-based diamond jewellery brand, has announced its plans to establish a chain of stores in top Indian metros like Mumbai, Delhi, and Bangalore. Additionally, it aims to establish an online presence in the initial phase. Targeting aspirational young and mid-age consumers in India, the brand also plans to expand into tier 2 and tier 3 markets in subsequent phases.
The Zen Diamond group’s Chairman, Emil Guzelis, has joined forces with Neil Sonawala to spearhead the Zen Diamond business in India. Neil boasts extensive experience in developing jewellery distribution networks across Hong Kong, China, and Southeast Asia. Additionally, he has held a significant advisory position with the De Beers group and prominent retail chains throughout Southeast Asia, as stated by the company.
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“Given India’s anticipated status as the fastest-growing market for diamond jewellery over the next few decades, Zen Diamond aims to capitalize on this opportunity by becoming the preferred diamond jewellery brand for Indians,” Emil Guzelis said.
“For the growing number of online buyers who are tech-savvy and globally well-traveled, Zen Diamond aims to offer affordable access to international jewellery trends, redefining the Indian diamond jewellery experience through unparalleled customer service and in-store experiences,” added Neil Sonawala.
Established in Istanbul in 2000 by Emil Guzelis, Zen Diamond is a Turkish diamond jewellery brand with nearly 400 stores worldwide.
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