Yousta, Reliance Retail‘s youth-focused fashion brand, has launched its first store in North India, situated in Prayagraj at SP Marg, Civil Lines. This significant expansion was highlighted by the presence of Bollywood actor Rajkumar Rao, who inaugurated the store, bringing a touch of celebrity to the event.
At the launch event, Rajkumar Rao delved into the extensive collection, appreciating the stylish and budget-friendly fashion choices offered by Yousta. His presence emphasized Yousta’s commitment to providing trendy yet affordable clothing tailored for fashion-forward youth.
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Since its establishment in August 2023, Yousta has swiftly expanded its presence across India, establishing stores in Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and now Uttar Pradesh. Yousta’s goal is to captivate young shoppers with a broad array of complete outfits, unisex apparel, character-themed merchandise, and weekly fashion additions featured in its “Starring Now” collection. These offerings are priced below INR 999, with the majority of items available for under INR 499.
The fresh outlet in Prayagraj boasts a contemporary, technology-integrated shopping ambiance, equipped with self-checkout stations and charging points, guaranteeing a smooth shopping journey for customers. Yousta places a strong emphasis on community involvement and environmental consciousness. By partnering with local non-profit groups, the store encourages patrons to contribute old garments, aligning with their dedication to community welfare and eco-friendly practices.
Continue Exploring: Reliance Retail’s youth-centric fashion brand, Yousta, unveils its first high-street store in Mumbai
