In a groundbreaking collaboration, Wrogn, the youth fashion brand co-owned by Virat Kohli, introduces the ‘Wrogn X A47 – The Indian Infantry Collection.’ This marks the first-ever army-inspired fashion collaboration in India, going beyond fashion trends. The collection pays homage to the unsung heroes of the Indian armed forces, creating a unique milestone in the country’s fashion industry.
Virat Kohli said, “The real heroes of our country are our armed forces. Every time I wear this, I wear my gratitude. It’s a reminder for those who have taken the fall for me, you, and the entire nation.”
Showcasing an array of apparel including polos, jackets, camo t-shirts, and hoodies, the collection takes inspiration from the enduring earthy hues embraced by the Army—khaki, olive green, camo, and assorted brown tones. Each piece is characterized by unique detailing, featuring army badges, swatches, and motifs hailing from the Kargil war. These elements symbolize the valor and sacrifices of the Indian Army in dedicated service to the nation.
Vikram Reddy, COO and Co-Founder of WROGN, emphasizes, “This collection transcends mere fashion; it’s a heartfelt tribute to our genuine heroes, the Indian Infantry. Each piece stands as a daily reminder of the sacrifices our armed forces make.”
Bhavik Vora, Founder and CEO of Black White Orange/A47 said, “Teaming up with Wrogn to enhance our partnership with The Infantry Museum and Research Centre marks a significant step toward realizing our vision of paying tribute to our true heroes.”
Accessible through online platforms such as Myntra, Flipkart, and Wrogn.in, as well as offline at Exclusive Brand stores, Shoppers Stop, and Pantaloons via Wrogn’s retail network, the collection is designed for convenient availability to consumers across India. With prices starting at INR 1049, the collection aims to evoke a sense of pride and gratitude among citizens.