Winni, India’s second-largest online gifting platform renowned for its extensive selection of thoughtfully curated gift items, spanning cakes, flowers, and personalized presents suitable for various occasions and relationships, has introduced a premium line of chocolates. This new addition comes in response to the substantial surge in demand the company has observed over the past five years, particularly in tier-2 and tier-3 cities.
In the past five years, Winni has achieved chocolate sales totaling INR 75 crore, with tier-2 and tier-3 cities contributing significantly at 55% (40% from tier-2 and 15% from tier-3), surpassing the sales from tier-1 cities at 40%. Despite the Indian chocolate market growing at an 8-9% YoY rate, Winni has demonstrated exceptional growth, experiencing a 100% increase in chocolate sales over the last three years, both through its online platform and retail stores.
Winni is set to introduce a premium selection of healthier chocolate alternatives, distinguished by their use of natural and organic preservatives, and an enhanced flavor profile achieved through the infusion of spices, fruits, dry fruits, and Western-style confectionery. These premium Winni Chocolates will be exclusively accessible via Winni.in, as well as through more than 300 brand retail locations across 23 states and 5 Union Territories.
Winni’s Co-Founder & CEO Sujeet Kumar Mishra said, “With the rise in income level of the young aspirational class & the exposure to tier 1 cities lifestyle through social media, we have experienced a significant change in the buying behavior of our customers from tier 2 & tier 3 cities in the last few years. It’s pretty evident that cakes & and chocolates are replacing the traditional ‘Mithai’ (sweets) even in small cities during festivals and the rate of growth in demand is higher than in metros. That’s the reason we have decided to launch a premium range of chocolates that are still not available in tier-2 & and tier-3 cities despite the demand & and purchasing capacity.”
He added, “Currently we sell chocolates worth 2.5 Cr every month via our online platform, our network of 300+ retail outlets across the country and other e-retailers, which is 10-12% of our total sale. We are expecting to see reasonable growth in these numbers with the introduction of the new premium range of chocolates which are developed keeping various factors in mind such as the nutrition value, health first approach & the authentic taste. We are coming up with an extended product range where our consumers will have healthy snacking choices such as Protein bars, Yoga bars, seeds and dry fruits coated range of chocolates & and multiple variants of Sugar-Free chocolates.”
By introducing a premium range featuring healthier alternatives, Winni Cakes is strategically targeting a broader market share while addressing the changing preferences of its clientele. Their commitment to utilizing natural ingredients and crafting distinctive flavors has the potential to distinguish them from competitors, positioning Winni as the preferred choice for premium chocolates.