In India, snacking has emerged as an important aspect of every occasion. The festivals, celebrations, parties, gatherings are based around eating as it is a way to show hospitality and make connections. ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a leading brand of frozen ready-to-cook products, took a deep dive to understand the occasions people prefer for snacking. Two main occasions for snacking that jointly took the top spot are Weekends and Party/guest visits/celebrations. These two occasions individually resonate across an average of 45% of Indians.
When compared across regions, the Godrej Yummiez report highlights that 47% of Northern and Eastern India snacks during parties or guest visits. At the same time, South and West India showed almost similar levels of snacking, 44% and 43% respectively. Furthermore, the report reveals that 46% of South India and 45% each from North, West and East India prefer weekend snacking.
Speaking on the insights and the report, Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL), said, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. Snacking remains an integral part of various occasions for people and this is evident from the insight we received from the report. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars.”
Amongst cities that prefer snacking more during parties and guest visits – Lucknow tops the list with 54%, followed by Jaipur at the second place with 50% and Kolkata with 47% secures third place. Whereas 46% and 45% of people in Pune and Chennai enjoy snacking during parties. Followed by 43% from Mumbai, 41% from Ahmedabad and 44% each from Delhi, Hyderabad and Bengaluru prefer snacking during parties and occasions.
For the second occasion which is snacking during weekends, Chennai loves to snack the most on weekends with 49% score, Pune comes in second rank with 47% score while Delhi & Lucknow ranks third with 46% score. The other cities that follow are Mumbai, Bengaluru, and Kolkata with 45% common score. 44% from Ahmedabad & Jaipur, and 43% people from Hyderabad tend to snack on weekends.
Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.