Westfalia Fruit India is delighted to announce the launch of its first-ever Avocado ripening facility in Mumbai, India, marking a momentous stride forward. This pioneering initiative will empower the company to deliver perfectly ripe avocados to consumers in Mumbai and its surrounding areas, ensuring a delectable experience with every bite.
Situated in Navi Mumbai, close to the APMC market, the specialized ripening chamber has been meticulously constructed. The inauguration took place during a ceremony held on the 17th of August, 2023. Apart from the Westfalia Fruit India leadership cohort, prominent fruit distributors, wholesalers, brick-and-mortar retailers, and e-commerce operators graced the launch event with their presence.
Having positioned itself as the foremost contender and primary importer of avocados within India, Westfalia Fruit India has made a significant impact. Commencing its Indian operations just last year, Westfalia Fruit has already facilitated the delivery of more than 1,000 metric tons of avocados to the Indian market in 2023. This year also heralds the inaugural commercial harvest of domestically cultivated Hass avocados. Looking ahead, the forthcoming years will witness the activation of over 500 acres of our current Hass avocado plantations across Southern India, ensuring a dependable and uninterrupted year-round supply of avocados for consumers.
Speaking at the launch, Zac Bard, Director – Westfalia Fruit India, said, “Avocado ripeness has been a challenge for both retailers and consumers in India. Many consumers in India are not sure when is the perfect time to eat an avocado. Retailers also at times are unaware how to differently handle Hass avocados at different stages of their ripeness. Our perfectly ripened avocados will look to address this gap in the market.”
“Westfalia ripe and ready to eat avocados will be available in a special punnet and consumers can be assured of consistent quality and ripeness. This ripening facility will be a milestone in India and will change the way avocados are marketed and consumed,” added Zac.
“Westfalia Fruit India is excellently placed to offer avocados consistently from multiple origins all year round mentioned,” GVK Naidu, Director – Westfalia Fruit India and managing director of Sam Agri group, the Indian JV partners of Westfalia. “This ripening facility in Mumbai is just the start and in the coming months, we will have similar facilities in other major metros of the country,” added Naidu.