Restaurant chain Wendy’s is leveraging PAR Technology’s AI-based platform to enhance its customer engagement.

The fast-food hamburger chain plans to implement PAR’s loyalty and offer solution, PAR Punchh, across its 6,500 locations throughout the US and Canada.

By utilizing the AI-driven Punchh technology and PAR Technology’s enterprise support, Wendy’s plans to enrich its loyalty program with gamified experiences.

The platform will also assist Wendy’s in providing tailored discounts and exclusive promotions based on specific consumer preferences.

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The technology company stated that the open architecture of PAR Punchh will facilitate seamless integration with Wendy’s existing app and online ordering system.

PAR Technology CEO Savneet Singh commented, “Loyalty is not just a feature; it’s an outcome that drives greater customer lifetime value. We believe that combining our technology with our experienced team of loyalty strategists not only provides brands with the tools to foster guest loyalty but also positions us alongside them to achieve tangible results.”

In January 2024, American restaurant company Bob Evans chose PAR Technology’s PAR Punchh to improve its customer interaction approach.

In December 2023, food delivery platform DoorDash collaborated with ParTech to establish a seamless ordering experience.

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DoorDash will integrate with PAR’s Brink point-of-sale software and MENU Link, a marketplace order management solution within the PAR MENU ecosystem, facilitating omnichannel ordering.

The collaboration will further expand PAR’s ecosystem with over 500 integrations and improve digital ordering and delivery operations in the United States.

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