Boon, a water-tech startup with IoT capabilities, is venturing into new territories in the ASEAN countries, specifically Thailand, Indonesia, and the Philippines. This comes after successfully establishing its presence in Africa and the Middle East. The company’s expansion strategy is centered around protecting the delicate ecosystem of the ASEAN region by tackling plastic waste and reducing the carbon footprint in the area.
In order to accelerate this initiative, Boon has taken the initiative to collaborate with Anantara Hotel, a prominent establishment in Thailand. Furthermore, the company is actively engaging with a range of stakeholders in other countries. Boon has successfully implemented its innovative WaterCubes, an AI-powered water purifier, at the Anantara hotel location. This sustainable solution aims to provide hydration while reducing the reliance on single-use plastic, contributing to a greener environment.
Based in Singapore, Boon has experienced remarkable growth in India and other global markets, establishing itself as the leading supplier of glass water bottles worldwide. As part of its expansion strategy in the ASEAN region, Boon is aiming to invest up to $10 million. With this investment, the company anticipates generating an estimated revenue of around $50 million in the coming years. These ambitious plans reflect Boon’s commitment to further penetrate the ASEAN market and capitalize on its potential for growth.
Sharing her views on the expansion, Dr. Vibha Tripathi, MD of Boon, said, “At Boon, we have been showcasing our relentless commitment to fighting against plastic wastage and becoming the largest supplier of glass water bottles in the world. The expansion plans in the ASEAN region are another testament to our forward-looking response to plastic pollution. There has been an urgent need from all stakeholders to take significant action against climate change. We believe the expansion will contribute greatly towards eliminating plastic in the region for a sustainable future.”
Boon, previously known as Swajal, has been actively establishing strategic collaborations with various institutions to introduce its groundbreaking intelligent hydration system, WaterCube, which is poised to revolutionize the quality of drinking water. The company has recently formed partnerships with Srinagar Smart City to monitor the water quality of Dal Lake and Travel Food Services (TFS) to deploy an advanced AI-driven intelligent hydration system in airport lounges and luxury hotels like Fairmont Jaipur, Suryagarh, Andaz, and more. These innovative solutions aim to combat plastic waste by eliminating the need for single-use water bottles in these establishments. Boon’s efforts reflect its commitment to providing sustainable water solutions while simultaneously enhancing the overall drinking water experience.
