Wahter, founded by Amitt Nenwani and Kashiish A Nenwani, is set to transform the packaged water industry in India. With a groundbreaking approach, Wahter provides high-quality drinking water at an exceptionally affordable rate of only INR 1 per bottle. In addressing the crucial need for clean water, Wahter not only stands as a solution but also advocates for fairness and accessibility in the retail market.
Apart from tackling the water scarcity issue, Wahter introduces a pioneering advertising platform, the first of its kind in India. This platform not only amplifies brand exposure to a wider audience but also allows advertisers to measure their reach and influence using Wahter’s exclusive technology. Renowned industry figures, such as Anant Goel and Anuj Tejpal, have voiced their endorsement for this groundbreaking initiative.
“I think Wahter is a wonderful concept, something that I would definitely love my brand to be on. It’s almost like an essential space, it’s an amazing placement and right in the hands of the consumer,” said Anant Goel, CEO and founder of Sorted. Goel was earlier the CEO of Milkbasket.
“Quenching my thirst with “Wahter” is not just refreshing, it’s a style statement too! Proudly made-in-India, these water bottles redefine style, allowing businesses to showcase their identity with every sip and reach the last mile. Wahter is a testament to innovation. Elevate your brand with every sip — staying hydrated has never looked this good! Cheers to hydration and the “Wahter” team,” said Anuj Tejpal, VP – Global Revenue and Marketing, OYO.
Amitt Nenwani, Co-Founder of Wahter said, “Our vision for Wahter goes beyond just providing clean, affordable water. We are committed to creating a sustainable and impactful medium for brands to communicate with their audiences, while also contributing to the larger mission of making water accessible to all. Wahter is not just a product; it is a statement of fairness, sustainability, and accessibility.”
As a part of the esteemed Shiva Group portfolio, Wahter transcends the traditional beverage company model. The company’s tech-based advertising platform allows advertisers to tailor marketing plans based on geographic and demographic parameters, fostering targeted engagement with their audience.
Wahter’s widespread distribution network encompasses hypermarkets, Wahter carts, and strollers, as well as mom-and-pop shops throughout the NCR, with intentions for a nationwide launch. This strategic approach guarantees that Wahter’s commitment to delivering affordable, clean water reaches every corner of the country.