Wahter, the advertising and packaged drinking water brand from India, has made an impressive mark in just one month since its launch, selling 2 lac in the Delhi-NCR region. This achievement highlights Wahter’s dedication to transforming the advertising sector while also tackling the urgent issue of providing clean and affordable drinking water throughout India.
With its unique business model offering bottled drinking water at just INR 1 and INR 2, Wahter has swiftly captured the spotlight for its innovative approach. The market’s response to Wahter’s affordable bottled drinking water has been overwhelmingly positive, with exceptional sales performance and enthusiastic consumer feedback. Wahter is refilling its carts and strollers almost twice daily at every location, underscoring the high demand and popularity of the product. Moreover, consumers are excited to see their favorite brands featured on the bottles, adding to the allure of Wahter’s offerings.
Continue Exploring: At just INR 1 per bottle, Wahter shakes up India’s bottled water industry with game-changing approach
Wahter’s revenue model, driven by advertising, profoundly shapes brand preferences by providing economical advertising solutions with broad outreach. Unlike conventional advertising platforms, Wahter’s approach allows for precise targeting of marketing efforts, ensuring brands reach specific demographics and geographical areas accurately. Furthermore, Wahter grants access to prime high-traffic locations such as India Gate and Kartavya Path, typically inaccessible through conventional advertising channels. By leveraging Wahter’s bottles as mobile billboards, brands can benefit from sustained visibility as consumers carry the bottles during their daily routines.
Amitt Nenwani, Co-Founder of Wahter, stated, “Wahter’s ambition is to become the leading advertising medium for brands across all sectors. Over the next five years, our objective is to position Wahter as the preferred advertising platform for the top 100 brands, providing unmatched visibility and engagement opportunities to advertisers. Furthermore, consumers are keen to see their favorite brands showcased on our bottles.”
Continue Exploring: Wahter revolutionizes access to clean water in NCR with exclusive carts
As per Wahter, their collaboration with the Shoobhi Foundation (BoAt) demonstrated the platform’s efficacy by delivering the highest ROI in the industry. They achieved an ROI of approximately 18%, garnering over 12,000 scans from merely 65,000 bottles. Their campaign reached over 5 million viewers in Delhi-NCR, including demographics typically ignored by traditional advertising methods.
Looking ahead, Wahter aspires to expand its reach and impact by partnering with top brands across industries and becoming the go-to platform for advertising needs. The company remains dedicated to its core values of affordability, sustainability, and accessibility, shaping the future of advertising in India and beyond.
Continue Exploring: Wahter and Scrapbuddy join forces to recycle 10 Million PET bottles in Delhi-NCR
