In line with its ongoing expansion strategy, VRO Hospitality, a rapidly growing food and beverage chain in India, has revealed the inauguration of four additional PlanB establishments in Bengaluru. This move elevates the total count of outlets within the city to thirteen.
Emerging as one of the swiftest-growing hospitality enterprises headquartered in Bengaluru, VRO Hospitality possesses a collection of upscale bars and restaurants in both Bengaluru and Mumbai. Originating shortly after their college years, two companions named Dawn Thomas and Safdhar Adoor initiated an event management agency called Rices Obliquity, which swiftly became a sensation in the Bengaluru party scene. Later on, seasoned restaurateur Sharath Rice joined forces with Dawn and Safdhar, resulting in the triumvirate’s establishment of VRO Hospitality in May 2018.
Since its inception, VRO Hospitality has introduced a roster of highly acclaimed brands such as Badmaash Lounge, Hangover, Mirage, Nevermind, One Night in Bangkok, and Tycoons, providing its clientele with a diverse and exquisite culinary voyage. Beyond traditional physical eateries, VRO Hospitality also operates well-received cloud kitchens — including Burgers and Beyond, Holy Doh Pizzas, and Smashed and Whacky Chang. Additionally, the founders embarked on another venture named SteppinOut, an online platform for curating events and experiences, which was acquired by Times Internet Limited in early 2021.
VRO Hospitality’s expansion plan involves opening four additional outlets situated in key locations: Domlur, Jayanagar, Yelahanka, and Electronic City. To accommodate this growth, the company will be securing over 13,000 square feet of real estate space. Notably, among these new establishments, the Electronic City outlet will stand out as the largest among the four.
The upcoming PlanB outlets will feature cutting-edge contemporary graffiti artwork that adds a modern flair to their aesthetics. VRO Hospitality has entered into a partnership with Lefthander, a prominent graffiti artist hailing from Malappuram, Kerala. Lefthander has earned recognition as a pioneer in the South Indian graffiti arena. Known for a distinctive artistic approach and an unwavering commitment to innovation, Lefthander has engaged in numerous dynamic collaborations with well-known brands. These collaborations have consistently pushed the envelope of street art, infusing urban spaces with vibrant and captivating visual experiences.
Commenting on the expansion, Sharath Rice, COO & Co-Founder of VRO Hospitality, said, “Over the last 13 years, PlanB has been delighting customers with its mouth-watering flavours and vibrant ambience. On its 13th anniversary it is ironic that this expansion will take the number of PlanB outlets in Bengaluru to 13. With a strong presence now in four cities across India, PlanB is committed to providing a memorable culinary experience through its diverse menu offerings, including chicken wings, burgers, pizzas, and a variety of main courses. Known for its chill and youthful ambience and daily offers, PlanB continues to be a favourite destination for food enthusiasts nationwide. We are committed to providing an unforgettable dining experience that caters to the diverse tastes of its customers.”
This expansion comes at a time when VRO is spreading its wings across India with PlanB now present in Kochi, Hyderabad, and Kolkata, in addition to Bengaluru. With the addition of four new outlets, PlanB is now a 16-outlet chain in India.
In celebration of this significant milestone anniversary, PlanB is unveiling an irresistible array of thirteen novel grilled chicken wing flavors. Among these delectable options are Smoked Sweet Chilli, Citrus Peri Peri, Southern Flame, Green Lime & Cracked Pepper, Korean Sweet Gouchujang, Mexican Chipotle, Whiskey Glaze, Truffle Parmesan, Bacon Sauce, Herb Grilled, Mediterranean Spice, Basil Pesto & Chilli, and Teriyaki. These unique and tantalizing flavors are exclusively on offer until August 15, adding an extra layer of excitement to the occasion.
Carefully crafted to captivate the adventurous taste buds of PlanB’s loyal customers, these flavors retain the signature quality and taste that has firmly established the brand as a household name. Prepared with meticulous care and attention, the grilled wings showcase an impeccable equilibrium between succulence and the enticing smoky essence. With every bite, a tender and juicy center is revealed, harmoniously complemented by the tantalizing charred flavors that stem from the grilling process.
The pricing for the wings is set at INR 450 (plus taxes) for half a dozen, INR 630 (plus taxes) for a dozen, INR 630 (plus taxes) for grilled wings, and INR 330 (plus taxes) for veggie wings. This enticing offer extends across all four cities, as PlanB becomes the destination of choice, welcoming customers from every avenue.