American intimate apparel brand Victoria’s Secret has launched its second store in Pune, as announced by the international retailer Apparel Group on Tuesday. Situated at Kopa Mall, this new outlet marks the sixth store for the brand in India.
Victoria’s Secret has collaborated with Apparel Group India for its operations in the country.
“We are excited to announce the opening of Victoria’s Secret’s most recent store at The KOPA, Pune,” stated the LinkedIn account of Apparel Group while posting images of the new store.
The brand launched its first store in Pune at Phoenix Mall of the Millennium in November 2023.
Continue Exploring: Victoria’s Secret sets foot in Pune: Unveils its first store in Phoenix Mall
The global chain made its first appearance in India in 2021 through its e-commerce platform, offering fragrances, beauty, and personal care products.
In 2022, it established its physical presence in the country by opening its flagship store at Palladium Mall in Mumbai and, subsequently, another store at Ambience Mall in Vasant Kunj, New Delhi.
Founded in 1977 by brothers Roy and Gaye Raymond, the American lingerie, clothing, and beauty retailer Victoria’s Secret now has a global presence, boasting approximately 1,360 retail stores across 70 countries, according to its official website.
Based in Dubai, UAE, Apparel Group is a global retail giant in the fashion and lifestyle sector. With over 2,025 stores spanning more than 14 countries, the company represents and markets over 80 brands. Among them are well-known global names like Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza, and R&B Fashion.