Varchas Whiskey, the pioneering Indo-American craft distillery, is excited to introduce its acclaimed small-batch whiskeys to Goa. Residents and spirit aficionados in both North and South Goa can now find Varchas Straight Bourbon and Varchas Straight Rye whiskeys available at their preferred retail stores and supermarkets.
The name “Varchas” originates from the Sanskrit term meaning “Soaring High,” symbolized by the eagle in the brand’s logo and bottle topper. Varchas whiskey offers a harmonious blend of flavors for the discerning palate. Aged for six years in new American Oak barrels, Varchas Straight Bourbon delivers a smooth and intricate taste featuring hints of wood, vanilla, caramel, and cocoa. Similarly, Varchas Straight Rye, also aged for six years in new American Oak, showcases a unique character with notes of chocolate, apricot, pepper, and a subtle smokiness. The key to Varchas’ distinctive smooth finish is attributed to the pristine waters sourced from the Michigan Great Lakes, renowned for their exceptional quality.
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India’s alcoholic beverage industry is witnessing a surge, fueled by an increasing appreciation for premium spirits and mixology among younger consumers. Varchas meets the demands of this evolving palate by providing a distinctive craft whiskey experience that goes beyond just a drink.
Varchasvi Shankar, a visionary leader driven by a lifelong love for whiskey, is the creative force behind Varchas Whiskeys. Under his guidance at Shankar Distilleries, Varchas was meticulously crafted as a spirit that connects cultures and continents. Reflecting this ethos, Shankar, originally from Mysore, India, shifted from the US tech industry to pursue his genuine passion – the world of whiskey. Varchas serves as a tribute to his American home and Indian heritage, creating a bridge through the universal language of premium craft whiskey, blending tradition with modern innovation seamlessly.
“Varchas honours the dedication of our skilled distillers. Every sip is a harmonious balance of flavours, reflecting generations of experience and a steadfast commitment to excellence,” said Varchasvi Shankar, founder and president.
Cricket icon Vivian Richards, with his global acclaim, serves as the Brand Ambassador for Varchas, elevating the brand’s prestige.
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