United Breweries, a significant beer manufacturer and a subsidiary of the Amsterdam-based HEINEKEN group, is launching Heineken Silver Draught Beer in India.
For the first time, Heineken is launching draught beer in the Indian market, with the aim of providing consumers a premium, smooth-tasting beverage tailored for social occasions.
During the first launch phase, Heineken Silver Draught Beer will be accessible in upscale bars and pubs throughout Mumbai, Thane, and Pune in Maharashtra. There are plans for expansion into Karnataka in the fiscal year 2024.
“We are thrilled to introduce Heineken Silver Draught Beer to the discerning consumers in India, aligning with our commitment to cater to evolving preferences. In response to consumer insights, we recognise the demand for a superior and refreshing beer experience,” said Vivek Gupta, MD and CEO, United Breweries Ltd , a part of the HEINEKEN company.
Heineken Silver, a malt brew made entirely from natural ingredients, delivers a pleasantly refreshing, smooth, and easily enjoyable lager featuring a crisp, subtle finish. This particular variant has already received significant acclaim in our international markets, and we are confident that it will strike a chord with the emerging generation of beer enthusiasts in India, he emphasized.
Formulated by experienced master brewers using exclusively natural ingredients, including Heineken’s A-yeast and 100 percent malt, Heineken Silver Draught Beer features the freshest and smoothest taste. The company asserts that this guarantees an elevated drinking experience, providing discerning consumers with an unparalleled, perfectly balanced blend of taste and freshness.
Jacqueline Van Faassen, Head of International Premium Portfolio at Heineken India, said, “The introduction of Heineken Silver Draught Beer in India marks a significant expansion of our product portfolio, offering consumers a unique and refreshing world class drinking experience deeply rooted in Heineken’s brewing legacy and expertise.”