Unilever has released an official statement confirming its decision to purchase Yasso Holdings, Inc., a prominent American brand celebrated for its top-notch frozen Greek yogurt products.
Founded in Boston in 2009 by childhood friends Amanda Klane and Drew Harrington, Yasso has positioned itself as an innovator in the world of convenient frozen treats. The company has gained widespread recognition for its outstanding range of delicious yet low-calorie offerings, offering a guilt-free indulgence for consumers.
Unilever’s acquisition of Yasso is in line with the strategic focus on premiumization by its Ice Cream Business Group. With this addition, Yasso will join a prestigious portfolio that already features renowned brands such as Ben & Jerry’s, Magnum, and Talenti.
Yasso’s product offerings directly address the growing demand in North America for convenient, healthier, and indulgent frozen snacks. The existing range of Yasso products is specifically crafted to meet this demand, with each product containing fewer than 150 calories.
Matt Close, President Ice Cream Unilever said, “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Amanda Klane and Drew Harrington, Co-Founders, Yasso.
Craig Shiesley, CEO Yasso said, “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”