U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has achieved a record-high global retail sales of $2.4 billion in 2023.
The brand’s remarkable growth can be credited to its expansion endeavors across different regions globally.
The brand’s growth strategy has led to a rise in market share in established regions like North America and Western Europe, and it has also seen substantial growth in emerging markets including Asia, Central America, the Middle East, and India.
In fact, U.S. Polo Assn. is targeting to become a billion-dollar business solely in India, underscoring its international appeal and popularity in crucial markets.
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With a footprint in 190 countries, U.S. Polo Assn. runs over 1,100 retail stores worldwide, in addition to various wholesale outlets and online platforms.
The brand is continuing its retail expansion, aiming to reach 1,500 stores in the near future.
Additionally, U.S. Polo Assn. has experienced significant growth in its digital sector, with 50 brand websites in 20 languages and active engagement with millions of followers across social media platforms.
Despite its commercial success, U.S. Polo Assn. remains dedicated to its heritage and ties to the sport of polo.
Through strategic partnerships like its recent multiyear agreement with ESPN, the brand seeks to promote polo to a worldwide audience.
Furthermore, the acquisition of the USPA National Polo Center highlights the brand’s commitment to nurturing the growth and development of the sport.
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