Two Brothers Organic Farms, a direct-to-consumer organic grocery brand, has disclosed its intention to expand into the US market through a community outreach initiative, as outlined in their recent media release.
This strategic move aligns with their global expansion strategy, which is centered on catering to the Indian diaspora in key international markets such as the USA, Australia, the UK, and Dubai. Their ambitious goal is to secure 20 percent of the brand’s Gross Merchandise Value (GMV) and achieve projected sales of INR 50 crore by 2025.
Established in 2019 by Satyajit and Ajinkya Hange, fourth-generation farmers, the company is scaling its operations to market its range of organic offerings. These include sought-after elements of the Indian diet such as cultured ghee, wood-pressed oils, and natural sweeteners like jaggery.
The Co-Founders are striving to address the issues arising from the recent export bans on rice and wheat in India. They are also focused on assisting the Indian diaspora in the US in discovering millets as a viable alternative.
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Hange brothers shared, “We plan to meet environmental specialists, evangelists, and fellow agriculturists to promote Indian cuisine for health and well-being and portray Indian farms as prime sources of nourishing sustenance. The year 2023 is also the International Year of Millets, so we aim to educate the masses about the advantages of incorporating millets into our everyday diet.”