Troo Good, the leading millet snacking brand in India, has recently opened its fifth state-of-the-art manufacturing facility in Durg, Chhattisgarh. The new facility spans an impressive 6000 sq. ft., further enhancing the brand’s production capacity alongside its other allied facilities in the state. The inauguration ceremony was a momentous occasion, graced by the esteemed presence of Smt. Anila Bhediya, the Hon’ble Minister for Women and Child Development of the Government of Chhattisgarh, along with other distinguished guests.
Located conveniently near the brand’s sources of raw materials, the Durg facility is poised to revitalize the local economy by creating numerous job opportunities and fostering significant economic growth. With an impressive annual production capacity of 720,000 millet-based snack bars, Troo Good is committed to promoting women’s participation in its operations and forging partnerships with women’s self-help groups. This dedication to gender inclusion and community involvement reflects the brand’s socially responsible approach to business.
The cutting-edge factory showcases an automated manufacturing line, complete with advanced mixing machines, rollers, crushers, roasters, and manually operated cutting machines. To uphold the highest standards of quality and hygiene, the facility also incorporates temperature control equipment, drying tables, and packing machines, ensuring that every product meets unparalleled quality and hygiene levels.
In line with Troo Good’s innovative templatized factory model, this newly established facility facilitates rapid and efficient expansion of operations, ensuring they can effectively meet the rising demand. Committed to upholding the brand’s core principles of ‘Local Hiring’, ‘Local Procurement’, ‘Local Manufacturing’, and ‘Local Selling’, the Durg facility plays a vital role in bolstering the end-to-end hyper-local economy of the region. Troo Good has already invested over RT 1 crore to establish this facility, adding to their existing manufacturing sites in Hyderabad, Telangana, Rajahmundry in Andhra Pradesh, as well as three other locations in Chhattisgarh (Awari, Bijapur, and Durg).
This expansion represents a remarkable milestone for Troo Good, as the recently established facility is projected to elevate its revenue from INR 53 crore in FY 22-23 to successfully reach the brand’s ambitious revenue target of INR 100 crore for FY 23-24. With an extensive presence, Troo Good’s millet chikkis are now accessible in over 30,000 outlets nationwide, spanning from Kirana stores to modern trade, solidifying the brand’s prominent position in the competitive snacking market.
Raju Bhupathi, Founder and CEO of Troo Good said, “We are very excited about the launch of our latest manufacturing facility in Chhattisgarh. Our products have been gaining steady popularity, nudging us to ramp up production by opening more templatized factories, that allow us to cater to the rising demand while helping us reduce operational and logistics costs. This is an important milestone in our national roll-out and we are confident of ensuring an exceptional experience with the product and service.”