Tim Hortons, the renowned coffee and fast-food chain, has announced its plans to broaden its online delivery coverage in Mumbai. In an exciting development, Tim Hortons has officially launched its online delivery services on Swiggy, starting from July 15th. This expansion enables customers in Mumbai to easily order their beloved Tim Hortons treats and beverages through Swiggy, right from the comfort of their own homes.
In August 2022, Tim Hortons, a well-known Canadian coffee brand founded in 1964, ventured into the Indian market, commencing its operations in Delhi with a specific focus on the northern region of India. The brand’s strong Canadian identity, combined with the Indian population’s fondness for global flavors, has significantly contributed to its escalating popularity nationwide.
Prior to its debut, Tim Hortons prioritized generating awareness using digital platforms, with a particular emphasis on social media, to reach distinct audience segments and establish a distinctive brand identity. Tim Hortons has already opened nine stores in the National Capital Region (NCR), two in Mumbai, and six in Punjab. Moreover, the company has ambitious intentions to expand its presence to Pune and Bengaluru.
Tim Hortons, boasting a global network of 5,600 restaurants, has successfully expanded its presence in India with a remarkable tally of 17 stores spread across five major cities.
The coffee brand is making dedicated efforts to engage with Indian consumers across multiple platforms, employing digital marketing, social media, and word-of-mouth strategies. Furthermore, they are tailoring their products and marketing approaches to cater to the unique preferences of the Indian market. An example of this is their recent introduction of a Mumbai-specific menu, which showcases locally inspired delicacies such as Baida Cigar Rolls and Pinwheel Samosa.
Tarun Jain, CEO of the Tim Hortons franchise in India, said, “The idea is to get into a certain geography and go into all the major cities in that geography. If you look at North India as one region, then between Delhi, Noida, Gurugram, and then going into Ludhiana and Patiala, the point is that you go into other cities in a certain geography as well and don’t restrict yourself to Mumbai or Delhi.”
The franchise has set its sights on establishing a formidable footprint in various regions throughout India, with a target of introducing 120 stores by the year 2026.