Tilaknagar Industries Ltd, a renowned producer of premium brandy, has outlined its strategy to introduce Mansion House Chambers, its high-end brand, in pivotal southern markets. The company announced on Tuesday that it had initially introduced Mansion House Chambers Brandy in the nearby region of Puducherry and is now poised to expand its presence in key southern markets during the initial phase.
Read More: Tilaknagar Industries expands portfolio with premium Mansion House Chambers Brandy
“We are immensely passionate about brandy. Our latest premium offering, Mansion House Chambers, is born out of our unrelenting focus on innovation to diversify our portfolio and revitalise the brandy segment,” said Chairman and Managing Director Amit Dahanukar in a company statement.
The introduction of the new brand comes on the heels of the company experiencing a substantial 28% growth, outpacing the 4% growth observed in the Indian Made Foreign Liquor industry for the first half of the year ending on September 30, 2023. Tilaknagar Industries reported a sales increase to 53.6 lakh cases during the initial six-month period concluding on September 30, 2023, compared to the 42 lakh cases sold in the corresponding period the previous year. It’s noteworthy that India holds a significant position as one of the largest global markets for brandy.
Brandy continues to hold over 20 per cent of the IMFL sector, the statement added.
