Tilaknagar Industries, a prominent manufacturer of Indian-Made Foreign Liquor (IMFL), has introduced a new addition to its Flandy line. The latest offering, Mansion House Flandy, is now available in a refreshing Green Apple variant, debuting in Telangana state.
Amit Dahanukar, chairman and managing director of Tilaknagar Industries, stated, “Our Mansion House Premium Flavored Brandy stands as a pioneering innovation within its category. Its widespread acceptance in various markets has resulted in a notable increase in its presence, measured as a percentage of Mansion House Brandy in pertinent states. The introduction of the new Green Apple flavor underscores Flandy’s remarkable performance since its debut in FY23 and aligns with our strategy to enrich our premium Brandy offerings and bolster our regional presence.”
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TI has received a highly positive response to its Flandy range in the state, contributing to the company’s rise to become the fourth-largest player in the Indian-Made Foreign Liquor (IMFL) market and the third-largest in the IMFL Prestige & Above (“P&A”) segment in Telangana during FY24.
Tilaknagar Industries, a major player in India’s premium Brandy manufacturing sector, previously introduced its Mansion House Flandy range, featuring Orange, Cherry, and Peach flavors. Telangana stands out as a key market for Indian-Made Foreign Liquor (IMFL), boasting one of the highest Prestige & Above (“P&A”) segment shares, accounting for over 50% of IMFL sales nationwide. In FY24, the Brandy P&A segment in the state witnessed an 18% growth, outpacing the nearly 8% growth in the overall IMFL P&A segment. Notably, Green Apple ranks as the top-selling flavor in the flavored spirits category in Telangana, presenting ample opportunities for brands to capture market share.
Ahmed Rahimtoola, Chief Marketing Officer at Tilaknagar Industries, expressed, “We are pioneers in the premium flavored Brandy category in India. Moreover, the increasing demand for flavored beverages and the prevailing cocktail culture trend provide Tilaknagar Industries with a competitive edge in various markets. The introduction of the new Green Apple variant of Mansion House Flandy represents another stride by TI to enhance consumer satisfaction and stimulate growth.”
Flavor Profile and Consumer Experience
The Mansion House Flandy collection boasts a distinctive fusion of natural fruit essences. The latest addition features the infusion of delightful sweet green apple essence, harmonizing beautifully with subtle oaky notes, promising consumers a truly enriching experience for the palate.
In the financial year that ended in March 2024, Tilaknagar Industries saw a 16% year-on-year growth in volumes, compared to the overall IMFL industry growth of 2-3% for the same period, making it the fastest-growing IMFL company in India for the second year in a row.
India distinguishes itself as one of the largest global markets for Brandy. Within the Indian-Made Foreign Liquor (IMFL) sector, Brandy holds the position as the second-largest product category, representing over 20% of the industry’s volume share. Additionally, the premium Brandy industry in India is poised to further increase its market presence within the broader Prestige and Above IMFL segment.
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