Tilaknagar Industries Limited, a prominent Indian Made Foreign Liquor Manufacturer (IMFL), has revealed the launch of Mansion House Chambers Brandy, an upscale addition to its flagship brand, Mansion House.
The newest innovation is now accessible in Puducherry, India, with plans for subsequent launches in other significant southern markets.
“We are immensely passionate about brandy. Our latest premium offering, Mansion House Chambers, is born out of our unrelenting focus on innovation to diversify our portfolio and revitalize the brandy segment,” said Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries.
During the initial half of the ongoing financial year, Tilaknagar Industries experienced a remarkable 28% growth, primarily driven by brandy. This stands in contrast to the 3 to 4% growth observed in the overall Indian Made Foreign Liquor (IMFL) industry during the same period, as highlighted by Mr. Dahanukar.
The company’s sales volumes experienced a notable increase, reaching 53.6 lakh cases in the half-year ending September 2023, in contrast to the 42 lakh cases reported during the corresponding period a year ago.
“Identifying need-gaps and then introducing superior products has helped us establish price-laddering for brandy, a concept that was non-existent for this category. Mansion House Chambers is a reiteration of our strategy to move up the value chain and shine a spotlight on the brandy segment,” said Mr Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries.
Tilaknagar Industries has recently launched a range of premium products under its Mansion House brand umbrella.
As part of this, the company introduced India’s first premium flavored brandy, named Flandy, alongside Mansion House Reserve French-Style Brandy.
In September 2023, Mansion House, the brand under Tilaknagar Industries, achieved sales exceeding 40 lakh cases.
India stands out as one of the largest global markets for brandy. Within the Indian Made Foreign Liquor (IMFL) category, brandy maintains its stronghold as the second-largest product segment, constituting over 20 percent of the total IMFL sector by volume.