Thrive, the popular food discovery and delivery app, is celebrating a promising start to the new financial year, FY24-25. Dhruv Dewan, Co-Founder of Thrive, recently shared an update on the company’s performance and future plans via a LinkedIn post.
Over the past weekend (from Friday to Sunday), Thrive registered its highest-ever consumer numbers. Furthermore, March marked the month with the highest number of orders in the company’s history. Dewan expressed optimism about the company’s growth potential, stating, “Lots of growth left to capitalize on, but this gives us the push we need that we’re on the right path.”
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Thrive’s consumer app now features a unique loyalty program called ‘faves’. Customers can select their five favorite restaurants and avail discounts of up to INR 125 off on every order placed through Thrive. Unlike typical aggregator loyalty programs, ‘faves’ aims to drive more value for the restaurants rather than solely benefiting Thrive.
A fascinating insight shared by Dhruv Dewan revealed that a popular ice cream brand observed a 46.5% higher repeat purchase frequency among consumers who selected their brand as part of their ‘faves’ compared to regular consumers.
Moreover, Thrive is also expanding its restaurant portfolio with the addition of marquee brands like Tiger Yaki, Mainland China, GetAWay, and Amar Juice Centre. Additionally, a crowd favorite legacy brand will soon be available for order on the app.
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Dewan also highlighted the ongoing collaboration between Thrive and Coca-Cola. As part of this partnership, restaurants can list Coca-Cola items on Thrive and will receive a differential commission. They will also be included in marketing activities and campaigns, benefiting from the brand’s loyal customer base.
In addition to these developments, Thrive is collaborating with a diverse group of creators who are passionate about food and culinary experiences. Through ‘Thrive Spotlight’, the app will feature content from these creators, offering users unique insights and recommendations.
With these new initiatives and milestones, Thrive is poised for continued growth and aims to further solidify its position as a leading food discovery and delivery app in the coming fiscal year.
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