Fashion brand The Souled Store has joined forces with fintech startup Simpl to enhance its e-commerce platform, offering customers an improved experience, as announced in a press release on Tuesday.
Through this collaboration, customers can conveniently utilize Simpl’s 1-Tap Checkout to access a vast array of official merchandise on The Souled Store platforms. The fashion brand anticipates that this integration will lead to a reduction in transaction failures, cash-on-delivery transactions, and product returns.
Speaking of the partnership, Vedang Patel, co-founder of The Souled Store, said, “We are delighted to partner with Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online in a quick and seamless manner.”
The Souled Store’s Market Growth and Gen Z Focus
Over 90% of The Souled Store’s sales originate from its proprietary e-commerce platform. With a specific focus on the Gen Z and millennial customer demographic, the company witnessed a remarkable fivefold growth compared to the average business during the Black Friday sale in November of the previous year. The most sought-after items were within the winter wear categories, with oversized t-shirts and denims following closely behind in demand.
Nitya Sharma, founder and chief executive officer, Simpl, said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new age customers who are looking for a more convenient and hassle-free way of accessing products online. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country.”
Simpl has witnessed over a 70 times increase in transactions in the last one year, the release added. Over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options.
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