The Body Shop, a UK-based ethical beauty brand, has officially joined the Open Network for Digital Commerce (ONDC) network through the use of Shopalyst’s plugin. This strategic partnership signifies a significant step as ONDC and The Body Shop collaborate to introduce 100% Vegan product formulations and ethically sourced Skincare, Bodycare, Haircare, and Make-up to the expansive ‘Open Network.’
The Body Shop India, one of the largest beauty retailers since 2006, has established a formidable retail presence with 200 stores and an extensive reach encompassing 15,000+ pincodes through ecommerce channels and cutting-edge digital experiences. This groundbreaking development enables The Body Shop to showcase its catalog across a rapidly expanding network, providing consumers with the ease of exploration and seamless transactions. Additionally, this presents buyers with the opportunity to choose from a diverse selection of ethical products, accessible through any application on the network, all within a unified app or website.
Vishal Chaturvedi, VP- Retail and Operations, The Body Shop Asia South, said “We are thrilled to be one of the first international beauty and skincare brands in India to join the ONDC Network. As a brand that is always looking to innovate and disrupt the market, joining the ONDC Network is a great move for us. With ONDC Network, we can widen our reach, be easily accessible to consumers across the country, and provide them with a simply great experience at affordable prices.”
This strategic initiative aligns with The Body Shop’s vision of nationwide expansion and making ethical, sustainable, and vegan beauty products readily available to a broader audience. By embracing the ONDC Protocol, The Body Shop aims to establish numerous consumer touchpoints, ensuring an improved and simplified shopping experience for all customers.
T Koshy, MD and CEO, ONDC said, “As the ONDC Network charts its course towards creating a transparent e-commerce ecosystem that champions equal opportunities for all, we are elated to have The Body Shop join the Network. This not only signifies a significant stride for The Body Shop but also sets a pioneering precedent for the beauty industry at large.”
In the rapidly evolving tech landscape, initiatives like the ONDC Protocol play a crucial role in fostering innovation and growth. The Body Shop, with its pioneering spirit, is well-positioned to leverage the ONDC Network and take its innovative product portfolio to new customers across the country.
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