TH International (Tims China), the sole franchisee of Tim Hortons coffee shops and Popeyes restaurants in China, has announced the opening of a new Popeyes store in Shanghai.
This marks the tenth Popeyes establishment for the company in the area.
The latest opening comes after Tims China acquired the exclusive rights to operate and franchise Popeyes in mainland China and Macau in March 2023.
Tims China has customized the Popeyes brand for the Chinese market, resulting in the sale of over 150,000 pieces of its original American crispy chicken.
The first flagship Popeyes restaurant in Shanghai, which opened in August 2023, showcased a localized menu fusing Cajun traditions with Chinese flavors. Items included sweet chili chicken, a Longjing tea-based pomelo milkshake, and golden cheese, along with Popeyes’ signature items such as New Orleans-style spicy chicken and Louisiana-style seafood.
TH International’s Ambitious Growth Plans in China
The company’s objective is to establish an additional 500 stores in China by 2028 and 1,700 stores within the decade leading up to 2033.
Tims China CEO Yongchen Lu said, “We are excited to reach this key milestone in four months. Between our Popeyes and Tim Hortons stores, we now operate 919 stores across China.
“We have seen a strong demand from our customers for our innovative products from both brands, and we are confident that this demand has a lot of room to grow even further from here.”
Established in 1972 in New Orleans, Popeyes is a quick-service chicken restaurant with a presence in 4,100 locations across the United States and worldwide.
It specialises in a New Orleans-style menu with items such as spicy chicken and fried shrimp.
TH International serves as the parent company for the exclusive master franchisees of Tim Hortons in Hong Kong, mainland China, and Macau, as well as for Popeyes in mainland China and Macau.
Cartesian Capital Group, in collaboration with Tim Hortons Restaurants International, founded Tims China.
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