In view of the adverse climate conditions, subdued international and domestic markets, and their profound impact on the tea industry, the Tea Association of India (TAI), representing tea producers in Assam and West Bengal, has underscored the importance of collective action and collaboration from all stakeholders. TAI recognizes that addressing these challenges and ensuring the industry’s resilience and growth require a joint effort and cooperation among all involved parties.
Concerned by the challenges faced in the current season, the Tea Association of India (TAI) represents tea producers in Assam and West Bengal and acknowledges the pressing issues affecting the tea industry in these regions.
The tea industry in Assam and North Bengal is currently facing the adverse consequences of climate change. Unpredictable weather patterns, extreme temperatures, and inadequate rainfall have had a profound impact on the volume and quality of tea production. The shifting climate presents notable obstacles to the long-term viability and efficiency of tea gardens, demanding urgent actions to adjust and alleviate its influence.
In addition to the challenges posed by climate change, the tea industry in Assam and North Bengal is also facing a decline in demand in both international and domestic markets. Factors such as oversupply of tea in the global market and shifting consumer preferences have contributed to the weakened demand for tea from these regions. It is imperative that we work together to actively seek out new market opportunities, promote the unique qualities of our teas, and address any regulatory barriers that hinder trade.
Ajay Jalan, President, Tea Association of India stated “All stakeholders, including tea producers, industry leaders, retailers, government bodies, and experts, to come together and collaborate on finding innovative solutions. We must prioritize sustainable practices, diversification of markets, and the development of adaptive strategies to overcome these challenges. By fostering an inclusive dialogue and sharing best practices, we can ensure the long-term sustainability of the tea industry and the livelihoods of those dependent on it.”
Prabir Bhattacharya, General Secretary, TAI said,“The Tea Association of India remains steadfast in its commitment to supporting and advocating for the tea industry in Assam and North Bengal. We will actively engage with government authorities, industry partners, and other stakeholders to address the critical issues at hand. Through focused initiatives, research, and partnerships, we aim to foster a conducive environment for the growth and prosperity of the tea industry.”
He further said, “We call upon the respective state governments, policymakers, market participants, and consumers to join hands in supporting the tea industry during these challenging times. Together, we can navigate the complexities, unlock opportunities, and build a sustainable and resilient future for Assam and North Bengal teas.”