Tchibo, the German coffee roaster and retailer, has named Erik Hofstädter as its new chief executive. Formerly the general manager of Tchibo’s Austrian business, Hofstädter now leads the entire company, taking over from Werner Weber, who will transition to the supervisory board.
“We have found an excellent internal candidate to succeed me,” Weber said.
Before joining Tchibo, Hofstädter occupied key marketing positions at major companies including Coca-Cola, Red Bull, and the Swiss confectioner Lindt & Sprüngli.
“He is a high-profile marketing and sales expert who has made a great contribution in his three years as general manager of our Austrian company,” Weber added. “He will vigorously drive forward the initiated expansion of the business with his own input and ideas.”
Hofstädter said, “Tchibo is a very special company for me. Over the past three years, I have learned about the strength of the Tchibo system and helped to shape it. I look forward to contributing to the further development of the entire group in Hamburg with the knowledge I have acquired in Austria.”
Established in 1949, Tchibo runs approximately 550 coffee shops bearing its brand in Germany, with an additional 320 located across Austria, the Czech Republic, Hungary, Poland, Slovakia, Switzerland, and Turkey. The company also distributes packaged coffee products through grocery retail outlets, including prominent chains like Rewe.
In 2022, Tchibo recorded sales amounting to €3.25 billion ($3.55 billion) and had a workforce exceeding 11,300 employees.
Earlier this year, the German company announced plans to make a multi-million-pound investment in the production headquarters of its UK subsidiary, Matthew Algie.
Matthew Algie’s latest investment initiative at the Glasgow site will enable the company to roast over 2,500 tonnes of coffee each year.
The project will encompass the implementation of a new green bean handling and blending system, enhanced automation, upgraded conveying systems, and new packaging lines.
