Tata Sampann, the brand committed to providing top-notch products, has broadened its selection of essential food items by launching a line of Vermicelli in the southern Indian market. This fresh product range consists of three unique variations: ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’ The latter pair is crafted using 100% semolina (suji), guaranteeing a harmonious blend of protein and dietary fiber.
Tata Sampann Vermicelli is rich in fiber and doesn’t contain any maida, making it an excellent source of protein. The Roasted Vermicelli offers a non-sticky, lump-free texture, while the Seviyan variant is packed with dietary fiber. On the other hand, the Sorghum Millet Vermicelli combines suji and jowar for a nutritious blend. These quick-cooking options can be transformed into a delicious meal in just 10 minutes when roasted, offering both convenience and nutrition. Beyond satisfying your taste buds, Vermicelli plays a vital role in a well-balanced diet. It serves as a foundation for various culinary creations, making it the ideal choice for food enthusiasts who want to enjoy authentic flavors without compromising their health.
Commenting on the launch Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavor. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential. Vermicelli’s versatility makes it a food option beyond breakfast, making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice.”
The introduction of Tata Sampann Vermicelli in the southern Indian market underscores the company’s dedication to delivering high-quality products that consumers can rely on. The 200g pack of roasted vermicelli is priced at INR 30 (MRP inclusive of all taxes), and the unroasted variant of 200g is available for INR 22 (MRP inclusive of all taxes), while the Millet vermicelli, weighing 180g, is priced at INR 30 (MRP inclusive of all taxes). These products will be accessible at exclusive premium retail outlets and prominent e-commerce platforms.