TasFoods has made its debut in the pet-food industry by introducing the Isle & Sky brand in Australia.
TasFoods’ Nichols Poultry business unit has introduced a fresh line of pet treats, featuring three premium chicken options for both cats and dogs: chicken necks, chicken neck bites, and chicken wing tips.
TasFoods, headquartered in Launceston, Tasmania, has joined forces with Petbarn, Australia’s specialty pet-products retailer, to introduce this product line in more than 200 stores across the country.
TasFoods Agreement and Deals:
Additionally, the company has secured a distribution agreement with Eastern Distributors, Australia’s largest pet-products wholesaler, serving a network of over 1,400 independent and corporate pet stores nationwide.
TasFoods’ CEO Scott Hadley said, “We are very proud of our new Isle & Sky planet-friendly pet nutrition. Launching with a range of pet treats including chicken necks, wings and neck bites, the offering is unique insofar that it is 100% Tasmanian, human grade, a 100% waste-neutral product, chlorine-free and vet approved.”
In a statement, the publicly-traded conglomerate noted that its foray into the pet food market is a crucial component of a significant strategic overhaul undertaken over the past 18 months.
Hadley added, “We have leveraged our core capabilities at Nichols Poultry to expand to this adjacent, high-growth category to fuel growth in both Australia and beyond once our model is proven.”
Earlier this year, TasFoods underwent a significant development when Bega Group, an Australian dairy company, acquired its Betta Milk and Meander Valley Dairy brands in a deal valued at A$11 million ($7.1 million).
Although TasFoods’ website still reflects ownership of Pyengan
a Dairy, the acquisition by Bega Group encompassed a royalty-free license that permits the company to utilize the Pyengana Dairy brand for their milk and dairy product offerings within Australia.
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In June, TasFoods additionally revealed the sale of its Shima Wasabi division to Hillwood Berries, a local fruit supplier.
The company achieved a total revenue of A$72 million for the 2022 fiscal year, marking a 2.1% increase compared to its performance in 2021.