Takara Standard is considering a strategic entry into the Indian retail market, aligning with its overarching goal to boost overseas sales to 10 billion JPY by FY 2030. This represents a significant increase from the roughly 1 billion JPY reported in FY 2022. The company’s contemplation of this potential move is driven by a strong interest in addressing the changing demands of consumers in India and expanding its global presence.
Takara Standard’s primary focus revolves around its exclusive enameled “HORO” built-in kitchens, crafted to elevate the convenience of individuals in India amid the swift lifestyle transformations observed in recent years. The premium enamel utilized in these kitchen systems provides a smooth, glassy surface that can be effortlessly cleaned with a simple wipe, catering to the preferences of Indian consumers who often engage in cooking practices involving significant amounts of oil. Additionally, the steel base of these products effectively addresses worries related to termite damage and corrosion caused by moisture, presenting a durable solution customized to meet local needs.
To advance its global expansion objectives, Takara Standard is poised to make its inaugural appearance at ACETECH New Delhi—a pivotal move aimed at presenting its enameled built-in kitchens to the Indian audience. This exhibition will function as a stage for the company to introduce two flagship models of the world’s sole enameled system kitchen, gauging the local market’s response to these distinctive and proprietary products. With no current product distribution in India, Takara Standard seeks to establish its presence and evaluate the market potential for its unique offerings.
In addition to the inventive features of its kitchen systems, Takara Standard underscores its dedication to environmentally conscious practices. This commitment involves the utilization of easily recyclable materials and the avoidance of adhesives in assembly processes, aligning with India’s commitment to sustainable development initiatives.
Established in Japan in 1912 as a manufacturer of enamel cast ironware, Takara Standard underwent significant evolution, becoming the trailblazer of the world’s inaugural enamel system kitchen in 1967. Since that milestone, it has risen to prominence as a top residential equipment manufacturer, dominating kitchen sales in Japan. In 2015, the company embarked on a comprehensive international expansion, experiencing consistent sales growth primarily in East Asia and establishing a presence in countries like China, Vietnam, and Taiwan.
