Taj, the iconic brand under the umbrella of Indian Hotels Company (IHCL), has once again secured its position as the World’s Strongest Hotel Brand, as announced by Brand Finance. According to the ‘Hotels 50 2024’ annual report by the world’s leading brand valuation consultancy, Taj stands out as one of the most formidable and valuable hotel brands globally.
Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, expressed his delight, stating, “It is with immense pleasure that we witness the iconic brand Taj being honored once again as the World’s Strongest Hotel Brand, especially in its landmark 120th year. This recognition, marking four consecutive years of acknowledgment and thrice as number one globally, underscores Taj’s century-old legacy of pioneering destinations, establishing global standards, and exemplifying Indian hospitality on a global stage. This achievement is a testament to the unwavering trust and affection of our guests and the dedicated commitment of our colleagues in providing genuine and heartfelt service, which truly embodies the essence of Taj.”
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He emphasized, “With a track record of rapid yet mindful expansion, Taj is committed to spearheading the advancement of a sustainable and inclusive future within the hospitality sector.”
Taj’s Remarkable Growth:
According to the Hotel 50 2024 report from Brand Finance, Taj has achieved a remarkable 45% surge in brand value, reaching USD 545 million, solidifying its position as the world’s strongest hotel brand. With an enhanced Brand Strength Index (BSI) score of 92.9 out of 100, Taj earns the prestigious AAA+ rating, the highest accolade for brand strength bestowed by Brand Finance. Additionally, Taj emerges as the world’s second-fastest-growing brand, marked by significant revenue expansion and a notable increase in brand strength. Taj’s BSI score escalated by over three points, showcasing exceptional performance across various brand strength indicators including familiarity, consideration, recommendation, and reputation.
The report highlights the brand’s robust sustainability initiatives under IHCL’s ESG+ framework, Paathya, which delineates both short and long-term objectives aligned with the United Nations Sustainable Development Goals for 2030.
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