TagZ Foods, an urban snack brand headquartered in Bengaluru, has revealed its exciting collaboration with Shikhar Dhawan, the renowned Indian cricketer, who will be joining the company as an investor and brand ambassador.
Shikhar Dhawan, recognized for his explosive batting style, fervor for fitness, and immense popularity among the youth, seamlessly complements TagZ Foods’ mission to offer healthier snacking options. This brand collaboration perfectly resonates with Dhawan’s emphasis on fitness and his dedication to leading an active lifestyle. Together, they form an ideal alliance committed to promoting fitter snacking experiences.
Speaking about the partnership, Shikhar Dhawan said, “I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fittersnacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods’ journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ.”
TagZ Foods has emerged as a leading provider of delicious and wholesome snacking options for consumers. Their assortment of popped chips, hemp cookies, and gourmet dips from around the world ensures a delightful and healthier snacking experience. By teaming up with Shikhar Dhawan, TagZ Foods aims to expand its reach to a wider audience and inspire them to opt for superior snacking alternatives. Together, they aspire to motivate consumers to make informed choices when it comes to their snacking habits.
Commenting on the partnership, Anish Basu Roy, Cofounder of TagZ Foods said, “We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as investor and brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips.”
TagZ Foods leverages state-of-the-art food technology to create popped potato chips that boast a remarkable 50% reduction in fat content. These chips are not only low in fat but are also free from cholesterol, trans fats, artificial colors, and preservatives. By employing innovative techniques, TagZ Foods ensures that their products align with health-conscious consumers’ preferences, offering them a guilt-free snacking option that doesn’t compromise on taste.
The collaboration between TagZ Foods and Shikhar Dhawan is poised to launch in the near future, accompanied by an array of marketing and advertising initiatives designed to showcase the brand’s exceptional snacking experiences. Through strategic campaigns, both online and offline, TagZ Foods aims to create widespread awareness and generate enthusiasm among consumers, highlighting the unique and satisfying snacking options they offer. With the support of Shikhar Dhawan’s influence and reach, the partnership endeavors to make a significant impact in promoting TagZ Foods as a preferred choice for discerning snack enthusiasts.