Swiggy is anticipating a “record number” of users for its quick commerce services during the highly anticipated Cricket World Cup final featuring India this Sunday, the company said on Saturday.
“As the cricket season sweeps the nation, Instamart has seen a surge in orders from metros and small towns alike for match day essentials like chips, snacks, cool drinks, the Indian jersey and other grocery items,” a Swiggy Instamart spokesperson conveyed.
“Trusting Instamart’s 10-minute delivery for every planned and unplanned need during the finals, we expect a record number of users this Sunday and are leaving no stone unturned in terms of stocking up on match day essentials,” it added.
Instamart further mentioned that it is bolstering its on-ground fleet in anticipation of the increased demand. Swiggy refrained from commenting on the prospects for food delivery during the game.
Zomato and Zepto opted not to provide comments on their anticipated demand for the World Cup final.
India is set to take on Australia in the final on Sunday, marking the conclusion of the Cricket World Cup, which has garnered record concurrent viewership across Hotstar, the official streaming platform, and television. The platform reached a peak of as many as 4.8 crore concurrent viewers during the India versus New Zealand clash on Wednesday.