Swiggy, the renowned online food and grocery delivery platform, has recently named Aparna Giridhar as its new Vice President of Marketing. With 11 years of experience in her previous position at Unilever, Giridhar is expected to bring a wealth of marketing expertise to Swiggy.
Giridhar is set to replace Ashish Lingamneni, who held the position of VP of Marketing for almost six years before resigning. With Giridhar’s appointment, Swiggy aims to introduce a new perspective to its marketing strategy, as the company strives to grow its footprint in the fiercely competitive food delivery industry.
Having started her career as a summer intern at Unilever Singapore, Giridhar went on to join the company’s India office in 2012 as a participant in the Unilever Future Leaders Program. She has now been appointed as the VP Marketing at Swiggy.
Ascending the corporate ladder at Unilever, Giridhar began as an area sales manager in Chennai and gradually worked her way up to become the General Manager of eCommerce. During her tenure at Unilever, Giridhar was responsible for managing a diverse portfolio of brands such as Lakme, Glow & Lovely, Simple Skincare and Elle18.