Swiggy unveiled Pockethero on Monday, a new feature dedicated to enhancing the accessibility and affordability of online food ordering for budget-conscious consumers.
Currently operational in Delhi-NCR, Jaipur, Lucknow, and Chandigarh, Pockethero is set to launch soon in major cities such as Bengaluru, Mumbai, Pune, Chennai, Hyderabad, and Kolkata.
Accessible through the Swiggy app, Pockethero will exclusively showcase a curated list of restaurant partners located within a three-kilometer delivery radius. Users can enjoy complimentary delivery services along with discounts of up to 60%. This feature is anticipated to be particularly advantageous for students and is likely to attract a new wave of first-time users to the app.
Participating in the Pockethero initiative will not only grant restaurants increased visibility but will also position them as a preferred choice for users facing budget constraints and seeking a more economical online food delivery solution.
“Pockethero aims at making food delivery accessible to a set of users who today may find online food delivery less value for money,” said Sidharth Bhakoo, VP, national business head at Swiggy.
To utilize Pockethero, users can launch the Swiggy app, go to the Food category, and locate it conveniently placed alongside the Offer zone.
