Foodtech major Swiggy has recently unveiled an innovative AI-based feature known as Swiggy Photoshoot, designed to enhance the visual appeal of restaurant menus. According to a blog post made by the foodtech unicorn on Tuesday, this feature was introduced approximately one month ago.
Embedded within the Swiggy Owner app, this functionality empowers restaurant proprietors to conveniently capture and upload menu images through their smartphones and the app. Photoshoot harnesses the power of artificial intelligence to validate, improve, and perfect restaurant menu visuals.
The unicorn’s image AI model swiftly verifies images to ensure compliance with guidelines, minimizing the chances of image rejections, and simultaneously enhancing image quality and aesthetics. It also grants users the option to choose from a variety of backgrounds.
This enhancement is applicable to both real-time images and those previously uploaded by restaurant partners. Images captured by restaurant owners are made live on Swiggy within just a few hours.
The foodtech unicorn asserted that the improved image quality could potentially result in up to a fivefold increase in orders. Additionally, Swiggy reported that approximately 10,000 restaurants have integrated this feature within a month of its launch.
The introduction of this feature appears to be part of Swiggy’s broader initiative to utilize AI and provide an expanded range of capabilities to its affiliated restaurant partners.
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Back in July, Swiggy unveiled a range of generative AI-driven products, which encompassed a food recommendation tool. CTO Madhusudan Rao elaborated in a blog post that Swiggy’s ‘neural search’ is an AI chatbot designed to deliver personalized recommendations in response to open-ended and conversational queries from users.
Read More: Swiggy employs generative AI to elevate user and restaurant experiences
During that period, the startup had announced plans to conduct pilot tests for this initiative in September. However, as of now, there have been no subsequent updates regarding its progress.
In September of this year, Swiggy also initiated the rollout of a digital learning academy named Learning Station, with the objective of supporting the growth of its restaurant partners. This followed the earlier launch of a dashboard, titled Network Expansion Insights, which was introduced to empower restaurant partners in making informed decisions regarding their expansion plans.
Read More: Swiggy launches ‘Learning Station’ to empower restaurant partners for success
These developments coincide with reports suggesting that Swiggy is contemplating a potential public listing in the upcoming year. Nevertheless, the company remains challenged by financial losses. Although Swiggy has not yet disclosed its financial statements for the fiscal year 2023, it recorded a loss of INR 3,628.9 Crores in fiscal year 2022, despite generating an operating revenue of INR 6,119.8 Crores.
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Meanwhile, Swiggy’s competitor, Zomato, reported its second consecutive profitable quarter last week, with a profit after tax of INR 36 Crores in Q2 FY24.
Read More: Zomato reports remarkable surge in profit, achieving second consecutive profitable quarter in FY24