Swiggy, the food aggregator platform, announced on Thursday that it has extended its Swiggy Gourmet service, which offers premium food delivery, to 31 cities throughout India.
After being introduced in Bengaluru, Delhi, and Mumbai in February 2022, the service has now expanded to many other cities, such as Pune, Kolkata, Goa, Chandigarh, Surat, Vadodara, Jaipur, Ahmedabad, Coimbatore, and Kochi.
In addition, Swiggy is planning to launch the service in 16 additional cities, including Dehradun, Pondicherry, Ludhiana, Udaipur, and others. The expansion of Swiggy Gourmet, according to the company, indicates that the service has gained popularity among customers, particularly in smaller towns and cities throughout India.
Rohit Kapoor, CEO, Food Marketplace, Swiggy, said, “We are excited as we expand our Swiggy Gourmet to provide more premium experiences to consumers at their doorsteps. Our expansion reflects the strong demand for premium dining options and we are committed to partnering with more restaurants to provide unique and tempting offers exclusively available on our platform.”
A few days prior to this development, Swiggy shut down its premium grocery delivery service, Handpicked, only six months after piloting it in Bengaluru.
According to Swiggy, its Swiggy Gourmet platform has been instrumental in the expansion of various restaurants in Bangalore, Mumbai, and the National Capital Region. The platform, which currently features over 2,000 brands and 5,000 restaurants, has helped restaurants such as ITC Master Chef Creations, Smoke House Deli, Brik Oven, Pizza Bakery, Good Flipping Burgers, and Maiz Mexican Kitchen, among others, to grow their businesses.
Swiggy reports that these restaurants have experienced a 48% rise in order volume, on average, since collaborating with Swiggy Gourmet.
On average, Swiggy Gourmet’s restaurant partners have witnessed a 48% surge in their order volume, as per Swiggy’s report.
Swiggy has been implementing job cuts as it prepares for a public listing. In January, the food aggregator let go of 380 employees out of its 6,000-strong workforce, citing difficult macroeconomic circumstances and a deceleration in the expansion of its food delivery operations.
Apart from the job cuts, Swiggy also discontinued its meat marketplace due to a lack of proper “product fit.” Two months later, in March, the company divested its cloud kitchen venture, Swiggy Access, to Kitchens@ in a share-swap agreement. Swiggy Access provided rental kitchen facilities to restaurants.