Ahead of the Ganesh Chaturthi festival, Goa’s Chief Minister, Pramod Sawant, made an announcement on Thursday. He unveiled the “Goa Chavath e-Bazaar,” which showcases products from local women entrepreneurs and self-help groups. This initiative is made possible through a Memorandum of Understanding (MoU) with the online delivery platform Swiggy, and the e-Bazaar is accessible through Swiggy’s ‘Swiggy Minis’ section.
On Thursday, the delivery platform inked a deal with the Goa government to introduce the Chavath e-Bazaar on ‘Swiggy Minis’.
The primary objective of this partnership is to provide online exposure to local entrepreneurs, enabling them to reach a wider audience during the festive period. The Memorandum of Understanding was formally exchanged between Goa’s Chief Minister, Pramod Sawant, and Dolly Surekha representing Swiggy.
As per an official press statement, this collaboration is poised to generate income opportunities for local entrepreneurs by offering an array of more than 25 regional products.
Commencing from September 16th, Swiggy has introduced an exclusive e-Chavath Bazaar section within Swiggy Minis. This dedicated section allows customers to purchase homemade festive delicacies such as Modaks, Nevris, Laddus, and Kapa, along with an assortment of Goan-style snacks, including Chaklis, Papads, Farsan, Namkeen Nevris, masalas, and pickles, all from the convenience of their homes.
Nandan Reddy, Co-Founder of Swiggy, highlighted the significance of the collaboration with the Government of Goa. He emphasized how this initiative, while enhancing consumer accessibility, plays a pivotal role in empowering local entrepreneurs, particularly women and self-help groups.
He said, “Swiggy is honored to partner with the Government of Goa for the Chavath e-Bazaar 2023. This initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs. By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks this Ganesh Chaturthi. We’re thankful to Chief Minister Pramod Sawant and everyone involved in bringing this initiative to life. Together, we’re fostering economic growth and celebrating the vibrant spirit of Goa.”
Swiggy Minis, dedicated to supporting small-scale entrepreneurs, has established a designated hub for the Goa Chavath e-Bazaar Stores to enhance their visibility and consumer reach. The press release mentioned that Swiggy is also conducting training sessions for relevant officials in online order management and operations, ensuring a seamless experience during the festive rush.
The MoU event was organized under the auspices of the Women and Child Welfare Department, uniting women entrepreneurs from various regions across the state.