Subway has collaborated with McWin Restaurant Fund to bolster its footprint in France, the Czech Republic, Luxembourg, and Belgium.
Additionally, it aims to enter into new master franchise agreements for these regions with McWin affiliates to facilitate additional growth.
The agreement grants McWin exclusive rights to expand Subway restaurants in these four countries, overseeing the management of nearly 400 existing franchises, and initiating approximately 600 new outlets within the next decade.
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The collaboration is anticipated to more than double Subway’s presence in France and Luxembourg, while significantly enhancing its footprint in Belgium and the Czech Republic.
Subway EMEA president Carrie Walsh said, “With extensive market expertise and a proven track record of successfully growing and developing QSR brands across Europe, we’re looking forward to working with the McWin team to elevate the guest experience and bring even more guests their favourite subs.”
The agreement with McWin is scheduled to be finalized in the second quarter of 2024.
McWin Capital Partners Foodservice partner and head Harry Goss said, “We are delighted to partner with Subway, an iconic global brand that is well-positioned to meet the increasing consumer demand for convenient, affordable and better-for-you options.
“We will leverage our expertise, platform and network to support Subway in accelerating its growth across these markets over the months and years ahead.”
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Last month, Subway introduced the Chocolate Chip Footlong Cookie to its menu in Canada for a limited time.
Served warm, the chocolate chip-filled cookie will complement Subway’s footlong sandwiches.
The Chocolate Chip Footlong Cookie first appeared in the US earlier this year.