Hotelogix, a leading cloud-based hospitality technology provider, announced that India’s Suba Group of Hotels has implemented its multi-property management system. Hotelogix will equip the Suba Group of Hotels with a powerful and integrated platform to automate and optimize operations across its properties. This will enable centralized control over group-wide activities, enhancing growth, revenue, and the overall guest experience.
The Suba Group of Hotels, which serves both business and leisure travellers, is a leading hospitality provider with over 100 hotels spread across 60 locations in India. It is dedicated to providing its customers with outstanding experiences and services. The group ensures a comprehensive offering with contactless check-in, banquet facilities, well-appointed business centres, and sophisticated in-house dining alternatives with menus.
In 2022, the Suba Group acquired the master franchise rights for Choice Hotels India, allowing it to expand the Clarion, Quality, and Comfort brands throughout the country. Choice Hotels India operates as a wholly-owned subsidiary of Choice Hotels International, a prominent global hotel franchisor with a portfolio of more than 7,000 properties worldwide.
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For over a decade, the Suba Group of Hotels managed its operations using an on-premises solution. As the group expanded and acquired brands like Choice Hotels, its portfolio strengthened to include over 100 properties. However, managing group-wide operations from the corporate office with centralized control posed a significant challenge due to the disparate on-premises solutions used across member hotels. As the group continued to grow rapidly, these on-premises systems limited their ability to gain visibility into group-wide operations, access essential operational reports and guest data, manage distribution effectively, and ensure real-time collaboration between member properties for enhanced efficiency.
“As a growing brand with over 100 properties, multiple restaurants, banquets, various room types, guest profiles, and numerous other revenue streams, efficient and centralized management of operations is crucial for our success. That’s why we chose to transition to Hotelogix’s multi-property cloud PMS platform,” stated Mubeen Mehta, CEO of Suba Group of Hotels.
Hotelogix has provided the Suba Group of Hotels with a Mobile Hotel PMS App, enabling them to monitor group and property-level operations on the move. Additionally, Hotelogix has integrated its PMS with a Channel Manager to support the group with real-time OTA distribution, enhancing sales opportunities. With the use of the Hotelogix Point of Sale (POS) system, the firm will be able to effectively oversee all of its properties’ non-room revenue-generating outlets. Additionally, the Hotelogix PMS is connected with guest communication, materials management, and third-party accounting programmes.
Apart from centrally overseeing group operations, the Suba Group of Hotels intends to leverage Hotelogix in support of its expansion and growth objectives. “We are now better prepared for the future thanks to the Hotelogix cloud. Their solid platform is the perfect starting point for us to quicken our expansion plan, allowing us to onboard new properties with the least amount of IT overhead possible,” said Mubeen.
Aditya Sanghi, CEO of Hotelogix, said, “The integration of Hotelogix marks a significant leap in the Suba Group of Hotels’ digital transformation journey.” “Made for hotel groups, our PMS provides the flexibility, usability, and scalability required for streamlined centralised operations across member properties, allowing rapid growth while offering a distinct competitive edge.”
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