fbpx
HomeNewsStock Spirits Group acquires renowned German spirits producer Borco in strategic expansion...

Stock Spirits Group acquires renowned German spirits producer Borco in strategic expansion move

[td_block_11 category_id="1561" ajax_pagination="next_prev" sort="popular1" limit="2"]

Stock Spirits Group has recently announced its acquisition of Borco, a renowned spirits producer based in Germany. The financial details of the transaction have not been disclosed at this time.

As per the company’s statement, the acquisition will facilitate Stock Spirits’ entry into the German market while expanding its portfolio with the addition of a tequila brand. Borco, the company being acquired, possesses the renowned Sierra Tequila brand.

Furthermore, Stock Spirits will capitalize on Borco’s existing distribution networks to introduce its own brands into untapped markets. This strategic move will allow Stock Spirits to expand its reach and establish a presence in new territories.

Meanwhile, Borco is actively seeking a strategic investor to bolster its brand portfolio’s global expansion efforts.

Stock Spirits specializes in the production of an extensive assortment of alcoholic beverages, encompassing vodka, flavored liqueurs derived from vodka, rum, brandy, bitters, and limoncello. With a presence in over 50 countries worldwide, the company boasts a diverse portfolio of 70 brands. Operating across five production sites, Stock Spirits employs over 1,200 individuals.

Markus Kohrs-Lichte, Chairman of the management board of Borco, said, “The planned transaction with Stock Spirits is the right step into the future for Borco. The company will be able to continue to develop effectively and consistently expand its international business, which is good news for customers, business partners, and employees.”

Jean-Christophe Coutures, Stock Spirits CEO, commented, “Borco has been a trusted and respected player in Germany and Austria for many years. The acquisition of Borco will be important step in our Western Europe expansion. Borco will benefit from better development opportunities including access to Stock’s extended spirits portfolio. Stock Spirits will gain access to the German market, one of the largest and most dynamic spirits market throughout Europe.”

Krzysztof Krawczyk, partner in CVC Capital Partners, added, “Our investment in Stock Spirits assumed M&A growth into new geographies across Europe and we are delighted that the business is making a strong progress in this strategic direction. Borco’s brands, in particular Sierra Tequila, have a great international potential, which we want to develop, and it’s an important addition to Stock’s geographic footprint.”

The transaction is subject to German and Austrian regulatory procedures.

Latest articles

Furniture brand Wooden Street expands presence with new store at Chennai’s Marina Mall

Wooden Street, ͏a p͏rominent pl͏aye͏r in India’s re͏t͏ail͏ furniture sector,͏ ha͏s launc͏hed it͏s 9͏8th...

Fashion brand Beyoung expands retail footprint with new store in Kota

Beyoung, ͏th͏e ͏Udai͏pur-bas͏ed ͏͏fashion brand, ͏h͏as͏ ͏expan͏ded its retail p͏re͏s͏͏enc͏e ͏w͏͏i͏t͏h ͏a new ͏s͏tor͏e͏...

Packaged food companies to seek clarity on FSSAI’s proposal for bold nutritional information on labels

The packaged food industry is͏ po͏ise͏d to see͏k fur͏th͏e͏͏r ͏clarification on t͏h͏e r͏ec͏ent proposal...

PC Jeweller secures Punjab National Bank approval for one-time settlement of outstanding dues

PC Jeweller Ltd has confirmed that Punjab National Bank has approved a one-time settlement...

Related Articles

Enhance Your Drinks with the Expert-Approved Bitters That Every Home Bar Should Have!

Creating a well-stocked home bar involves more than just having a selection of spirits...

United Spirits reports 63% YoY growth in Q3 net profit, reaches INR 350 Crore

In the October-December quarter, United Spirits reported a consolidated net profit of INR 350.2...

Raise the Bar: Discover How Bitters Can Amp Up the Taste of Your Favorite Pitcher Cocktails!

When it comes to crafting the perfect pitcher cocktails, there are many elements to...
× Drop a, Hi?