Alsea, Starbucks‘ licensed partner, has announced the opening of its first store in the city of Talca within central Chile’s Maule region.
The new café will represent the brand’s 160th store in this market.
Spanning across 190m², the latest Talca store has the capacity to accommodate 50 people and showcases a design by local artist Pepe, drawing inspiration from the city’s flora and fauna.
Starbucks Chile, Argentina, Uruguay and Paraguay marketing manager Soledad Fantuzzi stated, “We are thrilled to bring the Starbucks experience to consumers in Talca, further expanding our presence in southern Chile.
“Our store designers have created a space that pays homage to the historical charm of Talca, providing customers with a space for the meaningful moments of connection around coffee that so many of our customers enjoy.”
The upcoming store will provide guests with a variety of Starbucks favorites, such as the Caramel Frappuccino, flavored lattes, both hot and cold coffee blends, and a choice of bakery items.
Starbucks made its debut in the Chilean market in 2003 with the opening of its Santiago store. The upcoming Talca store will have a team of 13 Starbucks Chile partners.
Fantuzzi added, “Growing within the Chilean market is a priority for Starbucks. We have plans to open more stores in the coming years, aligning with our commitment to creating local job opportunities and delivering unparalleled experiences to our customers.”
In October 2023, Alsea declared an expansion of the brand’s presence in Colombia by inaugurating three stores in the city of Bucaramanga, the capital of the Santander department. This brings the total store count in the region to over 65.
Starbucks has established its presence in six Colombian cities, namely Barranquilla, Bogotá, Bucaramanga, Cali, Cartagena, and Medellín.