Starbucks, the US-based coffee chain, has launched its new highway store on the Yamuna Expressway, as reported by a company official on social media.
This marks Starbucks’ second establishment along the expressway connecting Delhi, Noida, Mathura, and Agra.
“Excited to announce the launch of our new store last weekend at Yamuna Expressway (Agra-Delhi stretch),” said Rahul Chaudhary, business development head – North at Starbucks India in a LinkedIn post.
Situated strategically at the 16 km mark on the Yamuna Expressway, this Starbucks outlet serves as a key rest point for travelers heading from Agra, Vrindavan, or Mathura to Noida, Delhi, or Haryana. Beyond this point, the expressway is access-controlled, exclusively designed for high-speed vehicular traffic en route to Delhi.
Recently, the coffee retailer reached a milestone in India, with the opening of its 400th store located at The Lakshmi Mills in Coimbatore.
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In India, the Starbucks-branded coffee chain operates through a joint venture split evenly between Seattle-based Starbucks Coffee Co. and Tata Consumer Products Ltd.
In 2023, Starbucks expanded its presence in India by entering 15 additional cities and inaugurating 71 new stores.
The beverage giant revealed plans to double its workforce, aiming to increase its partners to approximately 8,600 from the current 4,300. This expansion strategy includes entering tier 2 and 3 cities in India, as well as introducing services such as drive-thrus, airport locations, and 24-hour store formats to better serve the diverse needs of customers.
The company is currently striving to achieve a milestone of operating 1,000 stores in India by 2028, with the ambitious target of opening a new store every three days.
Continue Exploring: Starbucks CEO bullish on India’s coffee market, targets 1000 cafes by 2028
