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HomeNewsSR Hospitality sets sights on Tier-I cities for 'Te Amo' expansion, targets...

SR Hospitality sets sights on Tier-I cities for ‘Te Amo’ expansion, targets 5 outlets by 2025

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SR Hospitality recently expanded its Te Amo operations to Gurugram, introducing a larger and more opulent outlet with an enhanced array of offerings. In contrast to the original Te Amo located at Ansal Plaza, Andrews Ganj in Delhi, known for its casual diner format, the new establishment at M3M IFC in Sector 66 Gurugram exudes an upscale ambiance. This 110-seater Bistro and Bar upholds the culinary vision and menu curated by renowned Michelin-star chef, Suvir Saran.

The food and beverage menu, along with the overall design and vibe of the restaurant, has garnered praise from the city’s well-traveled but aspirational customers within the first month, according to Dham and Shelly, the husband-wife duo with over two decades of experience in the food service scene of the national capital region.

“The establishment caters to all demographics, encompassing families, young patrons, and individuals seeking a leisurely atmosphere,” explained Dham. He emphasized that Te Amo sets itself apart with its commitment to delivering high-quality culinary experiences. Chef Saran has skillfully infused traditional Indian and pan-Asian favorites with innovative twists.

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Highlighting some menu innovations, Dham noted that the pepper fry chicken offers a healthier option compared to butter chicken. Additionally, the Delhi 6 Cloud Chaat features a delicate yogurt foam, while the Avocado Bhel elevates the traditional Indian chaat experience. Other notable additions include Edamame Gol Gappas and more.

“Even our drinks menu showcases innovative clarified cocktails, distinguishing us from our competitors,” he remarked. He mentioned plans to revamp the menu at the Delhi outlet once the new Gurugram unit gains momentum.

Regarding future brand expansion, Dham highlighted significant potential and opportunity for the Te Amo brand in Tier 1 cities, where there’s a considerable presence of sophisticated and well-traveled diners. “Our goal is to establish 5 outlets across Tier 1 cities by 2025,” he stated.

At present, both outlets are owned by the company, and for the initial expansion into Tier 1 cities, the promoters aim to proceed independently. Nevertheless, Dham mentioned ongoing discussions with several angel investors to secure funding for future expansion endeavors. Besides Te Amo, SR Hospitality also maintains controlling interests in several restaurant brands such as Deli Belly in Jasola, Locale in Saket, and Suburbia in Gurugram.

Dham conveyed the company’s plans to explore upscale bespoke banqueting services, contingent upon securing a dependable and robust joint venture partner. With the support of acclaimed Michelin-starred chef, Chef Suvir Saran, he expressed confidence in the potential for significant success through effective branding. “We could even enlist the endorsement of a few celebrities to promote the brand,” he added, noting that they are currently in the process of finalizing a property for this venture.

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