Social, a renowned restaurant chain, has recently unveiled its 43rd outlet in India, with Mumbai being the fortunate host for its 19th branch, as stated in an official press release. The latest addition to the chain is nestled on the ground floor of R City mall, located in the bustling suburb of Mumbai-Ghatkopar on LBS road. Spanning an impressive 2,600 square feet, the outlet’s interiors pay homage to the esteemed artist Raja Ravi Varma, drawing inspiration from his rich legacy.
Upon entering, guests are greeted by a vibrant and contemporary grunge aesthetic, creating an atmosphere that is both captivating and inviting. The seating arrangement showcases striking neon red and yellow tones, reminiscent of the iconic double decker buses that traverse the streets of Mumbai, adding a dash of local flavor to the ambiance. To further enhance the experience, the store walls proudly display Varma’s historic artworks, ingeniously reimagined with a twist, as highlighted in the press release.
This new outlet from Social promises to be a delightful destination for culinary enthusiasts and art lovers alike, blending delectable cuisine with a visually captivating environment inspired by the artistic brilliance of Raja Ravi Varma.
Mayank Bhatt, Chief Executive Officer of Impresario Entertainment & Hospitality Pvt. Ltd. said, “At Social, we believe in creating spaces that foster creativity and bring people together, and choosing R CITY to open our first SOCIAL in the neighbourhood was the obvious choice.”
Raja Ravi Varma holds a distinguished position as an Indian painter and artist, widely regarded as one of the most accomplished and influential figures in the realm of Indian art. His artistic contributions have earned him recognition as one of the greatest painters in the history of Indian art.
“Eating out and experiential dining has always been a great way for people to connect and bond, and we are making more space for F&B to grow as a category,” Ashish Bhandari, Head – Mall Operations, R City said.
“We are thrilled to have Social, which is one of the favourite go-to places amongst epicureans and millennial audiences. We believe that this addition will add great value to our portfolio,” he added.
The newest outlet of Social introduces an enticing menu that caters to the distinct preferences of its location. With a focus on delectable tandoor delicacies, the menu showcases an array of mouthwatering options. Guests can indulge in sizzling tandoor pizzas, flavorful Abra kebab platters, tantalizing killer kebabs, and delightful Chakori murgh rolls. Alongside these tempting offerings, the menu also features beloved classics like the hearty Riyaaz breakfast of champions, the flavorful Prawns koliwada, and the delectable Tennessee wings. This exclusive area-specific menu ensures a delightful dining experience, tantalizing the taste buds of Social’s patrons.
Customers can relish the offerings of the outlet from Social throughout the week, as it welcomes them from 11 am to 1 am, Monday to Sunday. This generous operating schedule ensures that patrons have ample time to enjoy their dining experience at the establishment, accommodating various schedules and preferences. Whether it’s a midday meal or a late-night craving, Social’s doors remain open to cater to the culinary desires of its valued customers.
Social, an all-day café and urban hangout, is renowned for its distinctive interiors that draw inspiration from the surrounding area. Each Social outlet is thoughtfully designed to reflect the essence and vibe of its location. This attention to detail creates a unique and captivating ambiance that sets Social apart. Whether it’s a bustling metropolis, a historic neighborhood, or a vibrant cultural hub, Social’s interiors serve as a reflection of the local surroundings, enhancing the overall experience for visitors.
In 2014, Social made its debut with its first outlet on Church Street in Bengaluru, aptly named Church Street Social. Social is a brand under the umbrella of Impresario Entertainment & Hospitality Pvt. Ltd., a company established in 2001. Impresario Entertainment & Hospitality Pvt. Ltd. has garnered a formidable reputation in the industry and currently boasts a diverse portfolio of over 60 restaurants across more than 15 cities throughout the country.
In addition to Social, Impresario Entertainment & Hospitality Pvt. Ltd. encompasses several other beloved brands, including Smoke House Deli, Mocha, Salt Water Café, Slink, and Bardot. These brands have garnered their own loyal following and contribute to the company’s widespread recognition.
Furthermore, Impresario Entertainment & Hospitality Pvt. Ltd. has expanded its culinary ventures with a selection of cloud kitchens, featuring popular concepts such as Boss Burger, Lucknowee, and HungLi. This diversification allows the company to cater to various culinary preferences and provides customers with a wider range of dining options.
R City mall, established in 2009, stands as the prestigious retail project of Runwal Developers Pvt. Ltd. Spanning an expansive retail area of 1.2 million square feet, this mall showcases a wide array of over 300 Indian and international brands, encompassing various sectors such as fashion, food, beverages, and entertainment.
The mall also has the first in-mall format store of Ikea in India, spread across an area of 72,000 sq. ft.