Hill Beverage Co has partnered with rapper Snoop Dogg and the independent record label Death Row Records to introduce a new line of beverages called Do It Fluid, featuring cannabis and hemp infusion.
This product range, incorporating THC and CBD infusions, presents a natural and high-quality substitute for traditional alcoholic beverages and smoking.
The lineup features four robust flavors—Blood Orange, Blue Razz, Cherry Limeade, and Peaches N Honies—offered in both CBD-only and Delta-9 THC + CBD blend variations. Geared towards consumers aged 21 and above, the brand aims to enhance its nationwide in-store presence by 2024.
Snoop Dogg said, “As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition. What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high while providing fans with the perfect option for day or night.”
Hill Beverage’s CEO and founder, Jake Hill, added, “Taking my passion for cannabis and curating an all-natural high alternative for consumers that is both bold and fulfilling in flavour is a testament to the new direction the cannabis industry is heading”.
“Our debut line alongside Snoop Dogg and Death Row Records is the perfect way to cement our brand within the cannabis and beverage space, and I’m excited for consumers, whether or not they’re familiar with the cannabis marketplace, to experience the line.”