Bad Monkey Beer, produced by Sinq Beverages, a renowned Indian brewery, has made its debut in Uttar Pradesh. Available at INR 130 per 500 ml can, this brew boasts a potent flavor profile, boasting an alcohol by volume (ABV) of up to 8%.
Founded in July 2018, Bad Monkey Beer is set to join the thriving beer market of Uttar Pradesh as a fresh contender.
“Uttar Pradesh is a crucial market for us. With our success in Delhi, Jharkhand, and other states, we are confident that Bad Monkey Beer will appeal to the discerning palates of beer consumers in Uttar Pradesh,” said Rohan Khare, Founder of Sinq Beverage Pvt Ltd.
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According to the brand, its beer is brewed using pure water sourced from the Himalayas, along with barley and hops. It comes in two variations: strong and tamed.
Already popular across India, including Delhi, Punjab, Chandigarh, Jharkhand, Daman Diu, and Silvassa, the brand also exports to Australia, New Zealand, and Middle Eastern countries.
According to Statista, India’s beer market is steadily growing, projected to experience an annual growth rate of 5.94% from 2023 to 2028. In 2023, the market generated USD 11.6 billion in revenue, with expectations to reach USD 23.45 billion by 2029.